RA
REVIVE
AESTHETICS
The Defense Manual
Volume 01 · Free Edition
A Field Guide for Med Spa Owners

How Med Spa Owners
Get PlayedBy Device Reps.

The 7 plays your device rep is running on you right now — plus the 27 questions, contract clauses, and red flags that separate practice owners who buy smart from the ones who get locked into a $200K mistake they can't return.

  • Why your "no-cost capital lease" is costing you $42K more than cash — and the financing math reps never show
  • The treatment-protocol clause that turns a $200K device into a $1,000–$3,600/month consumables bill — for 5 years
  • How "exclusive territory" deals expire silently, and what's actually worth asking for in writing
  • The 27 questions to ask every rep — and the 10 phrases that mean "I'm about to play you"
  • Written by a former corporate device rep who left the industry because he refused to keep playing the game
LK
Lucas Krasinski
Founder, Revive Aesthetics ARM · Former Corporate Device Rep
Free · 15 Pages · Instant Download

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Why You Need This

If You've Ever Asked These Questions, Read This Before Your Next Rep Meeting.

Most practice owners don't realize how the device sales game is rigged until they've already signed. This guide is for the ones who want to know before the pen hits the paper.

01
"Is this lease actually a good deal?"
Spoiler: a "no-cost capital lease" is the most expensive way to buy a device. We show the real 5-year math on a $150K device and what you should be paying instead.
02
"Why are the cartridges so expensive?"
Because they're the rent. The device is the down payment. We break down the consumables math and what to negotiate in writing before you sign.
03
"Is the rep telling me the truth?"
Probably not — but the lies are predictable. We give you 10 phrases that mean "I'm about to play you," straight from someone who used them.
04
"How do I evaluate a device's real ROI?"
The rep's spreadsheet inflates 4 numbers and omits 3. We walk you through how to build your own — using your real local market pricing.
05
"What questions should I be asking?"
Twenty-seven of them, organized by Pricing, Contracts, Clinical, Training, and Exit. Print the page. Bring it to your meeting. Watch what happens.
06
"Am I about to make a $200K mistake?"
If you're feeling rushed by quarter-end pressure, exclusivity promises, or "trust me" reassurances — this guide tells you exactly when to walk away.
Why Listen To Me
"I sold devices into 'exclusive territories' four or five times in the same ten-mile radius. The rep before me did the same. So did the one after. Nobody told the customer."
— From the opening letter, Page 2
15
Pages of Real Frameworks
7
Plays Reps Run On You
27
Questions To Ask Before Signing
What's Inside

The 7 Plays. The 27 Questions.

Each play breaks down exactly what's happening, the real numbers, and what to demand in writing. The 27 questions are your defense — print them, bring them, ask them.

Play 01
The "No-Cost Lease" Lie
Why $0-down financing costs $60K+ more on a $150K device, and the buyout clause buried in the fine print.
Play 02
The Treatment Protocol Lock-In
$85-$150 per single-use cartridge. $1,000-$3,600/month forever. The math nobody runs for you upfront.
Play 03
The Phantom Territory Promise
Most companies won't carve out a real territory — but the conversation itself is diagnostic. Here's what to ask and why.
Play 04
The Manipulated ROI Spreadsheet
The 4 numbers reps inflate, the 3 costs they omit, and how to build your own model in 30 minutes.
Play 05
The Clinical Data Sleight of Hand
Industry-funded studies, cherry-picked metrics, KOL conflicts of interest. How to verify what the rep is actually showing you.
Play 06
The "Limited Time" Pricing Scam
Quarter-end pressure tactics decoded. Plus: when to actually buy a device for the lowest possible price.
Play 07
Training & Support Bait-and-Switch
"Free training" that becomes paid recertification. The disappearing rep. What "support" actually means in the contract.
+ Defense Toolkit
27 Questions + Red Flag Cheat Sheet
A printable defense manual. Bring it to every rep meeting. Ask the questions. Watch the energy in the room change.
Get Your Copy

Stop Getting Played.
Start Asking The Right Questions.

The Defense Manual is free. It's 15 pages. It will pay for itself the first time you sit across from a rep and recognize the play they're running.

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